WE BEGIN BY DRAWING INSPIRATIONS FROM THE MOOD BOARD
WE CREATE BEFORE THE UPCOMING SEASON.

This is made with data collected from forecasts, visiting fairs and client inspirations.

Followed by one of the most impactful process, visiting fairs and client inspirations.
Here the designers try out various techniques; few of them being…

Burning regular sequins
to get more organic shapes.
We also start our process
by procuring basic materials
and spray painting them to get
the most unusual designs.
Using our incense sticks
to create some vintage as
well as rugged and
worn out effects.

Once our materials are developed and ready to be used, our talented artists making tracings.
They ensure the sketched, traditional motifs are eventually more modern and fun!

Then we begin the art of decorating our fabrics - embroideries!